This piece went to prospects that had declined previous requests for a meeting. It communicates that Valpak’s selective targeting capabilities have a higher ROI than bulk mail.
The box was designed in Photoshop and InDesign. It includes a real fly fishing lure glued to the inside of the box. A tab on the inside of the box lifts to insert a letter from the sales representative.
Sales reps reported several new meeting requests after prospects received the package.